Advertising Strategies For Your Home Based Businesses That Can Increase Your Sales Dramatically

Do you have a successful home based business and want to increase your client base? Are you tired of paying high costs for advertising that never end up paying off? Well, here are the best four advertising strategies for your home based businesses that can increase your sales online dramatically!

The first advertising strategy you should use when you are looking to advertise your home based business is to look for your target audience. If you are an interior decorator, determine who wants to change up the look of your house. If you have a home based financial firm, see who needs assistance with their finances most often. These target audiences, also called demographics are going to be very important when you go to purchase advertising. The more demographics that your business targets, the more likely you will be able to pay lower advertising costs and see increase in sales.

The second advertising strategy you should use when you are looking to advertise your home based business is to determine that type of advertising you can afford. Not many home businesses can afford a billboard next to a major highway. You may want to start off by advertising your business in a local newspaper, or online. Online advertising for home businesses has skyrocketed recently. Due to the ability to target to select demographics, as well as being able to drill down to a local audience, you can make your conversion rates jump right through the roof!

The third advertising strategy you can use is to join the home based business opportunity that has created strong business foundation and survived online for number of years. You will likely learn the advertising ways that are workable and proven to be effective. This will save you from spending your budget on advertising that has been proven to not be effective. Sometimes, you may even be able to barter with another home business owner to help you market your own business!

The fourth advertising strategy you should use when you are looking to advertise your home based business is to widen you demographics. Sometimes business owners go in too narrow in their targeting of their advertising. It is possible that someone on the fringes of your demographic may be interested in your business. Try changing the targeting of your demographic and see if you are able to increase your sales. You just might be amazed!

Whether you use all of these strategies or only some of them, you should see a dramatic increase in the sales. Make sure that you know your target audience, if you do not, you stand to lose out on a large amount of new clients for your home based business. Keeping your business in the black is important, but you need to always put your customer first to ensure that your business will last!

Learning The Ropes With Advertising Strategies For Small Business Endeavors

What usually comes to mind when you talk of advertising strategies?

We’re willing to bet that a good number of people would still be answering that the first thing they think about would be commercials. Well, it’s not really that far-fetched a thought considering that putting forth effective commercials is indeed one of the traditional and still effective methods of drawing in potential customers.

But these days, especially with the advent of web technology, advertising strategies cover a wider range of methods. With the internet rising in gigantic proportions, advertising strategies are no longer limited to the traditional practices but have expanded to accommodate the needs of the virtual marketplace as well.

But here’s the thing about advertising strategies that any entrepreneur should keep in mind. Despite the plethora of changes that has occurred with rapid technological developments, the basics still remain the same. This simply means that in any advertising strategy, whether online or offline, you still have to observe the fundamental principles and work them into your campaign.

You can certainly innovate and create more unique techniques later on but you cannot move forward without incorporating the essentials. The question is, what are these essentials that we’re referring to? Read on and find out!

Sticking To The Basics

In creating an advertising strategy, there are two major steps to take. We’re not saying these are official steps but their significance cannot be ignored whatever kind of campaign you might want to undertake. The first is conducting an SWOT analysis and the second is engaging your plan of action. When you closely study the making of highly successful advertisements, these two steps are never done away with. What is an SWOT analysis? It actually stands for Strengths, Weaknesses, Opportunities, and Threats assessment. It is exactly what it stands for.

Before you can launch an advertising campaign, it is imperative that you should first conduct a SWOT analysis in order to determine where you stand and where you should be taking your business. Some of the best advertising ideas are spawned by having an excellent SWOT assessment of one’s current situation.

Let’s have as an example a small business endeavor focusing on marketing food products. Most types of food, we’ve already heard of and tasted. If you’re going to introduce something new to the market, then you must first test the waters and see whether or not this new product will be warmly welcomed. What is its strongest selling point and how high is the possibility that the food product will be preferred by the consumer over something else?

Once your analysis is done, you now have a more or less clear picture of how you will start your advertising campaign. You would be able to identify the most effective techniques to pursue and be creative with the traditional methods. With a meticulous SWOT assessment, you will be able to identify the kind of campaign that will really be suited to the wants and interests of your target audience. This also means that you will run into less expenses in the long run because you can avoid the usual trial-and-error practice a lot of archaic businesses love to resort to.

When you begin to formulate your advertising strategy, you have a more or less definite concept in mind, you understand where you would want to take it, and you can even make forecasts for the results thereof. You have to develop what is known as an advertising objective which is basically all about convincing potential consumers that your product or service is worth parting their hard-earned money for.

How To Get Your Business Going?

Now let’s go to actually formulating your advertising campaign. Whether it is an online or offline one, you will need to create and define your brand. After all, how else can your target audience identify you from the flood of competition that exists in both the actual and virtual marketplace? To do this, you have to fully understand your potential consumers, especially how their minds would work. The best small business ideas actually work this way.

First, you have to know how a customer would relate to a certain purchase and create a campaign along that line. What would make him be interested enough in buying your product amidst other more or less similar brands? You must be able to distinguish between a consumer’s needs and wants as well so that your campaign can make the appropriate focus. Is your product or service targeted at a consumer’s need or his want?

Keep in mind that in general, consumers are finicky. They would always go for the better bargain and worse, they change their minds pretty quickly. You can certainly relate to this because everyone is also a consumer at one time or the other. Hence, your campaign needs to be as dynamic as possible. This also means having a full grasp of the concept you want to put forward in your campaign.

Working out your advertising strategies becomes more rigid when you’re in the virtual arena. Online marketing strategies may be simple in concept but putting them into action is another thing. That’s because there is even more competition in the online community than in the actual marketplace and you need to be intensive as possible in your campaign. Take for example marketing your website, product, or service.

This calls for keen understanding on how search engine optimization works such as improving search engine ranking and creating solid online presence. If you’re a neophyte to the online business community, you might be overwhelmed with all that sea of information that comes with internet marketing tools and resources.

Hence, you have to be able to gain enough knowledge on how these marketing techniques really work and how to maximize them. Still, the basic thrust is essentially the same. Your goal is still to make sure that your product or service will appeal to your target clientele so the advertising strategies will still cover the two basic steps of SWOT analysis and putting forth a plan of action.

The Top Five Secrets To Advertising Strategies – Starting With Your First Ad

Today, most advertising strategies focus on achieving three general goals, as the Small Business Administration indicated in Advertising Your Business:

1) promote awareness of a business and its product or services;

2) stimulate sales directly and “attract competitors’ customers”; and

3) establish or modify a business’ image. In other words, advertising seeks to inform, persuade, and remind the consumer. With these aims in mind, most businesses follow a general process which ties advertising into the other promotional efforts and overall marketing objectives of the business.

An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well. Even though a small business has limited capital and is unable to devote as much money to advertising as a large corporation, it can still develop a highly effective advertising campaign. The key is creative and flexible planning, based on an in-depth knowledge of the target consumer and the avenues that can be utilized to reach that consumer.

STAGES OF ADVERTISING STRATEGY

As a business begins, one of the major goals of advertising must be to generate awareness of the business and its products. Once the business’ reputation is established and its products are positioned within the market, the amount of resources used for advertising will decrease as the consumer develops a kind of loyalty to the product. Ideally, this established and ever-growing consumer base will eventually aid the company in its efforts to carry their advertising message out into the market, both through its purchasing actions and its testimonials on behalf of the product or service.

Essential to this rather abstract process is the development of a “positioning statement, a positioning statement explains how a company’s product (or service) is differentiated from those of key competitors. With this statement, the business owner turns intellectual objectives into concrete plans. In addition, this statement acts as the foundation for the development of a selling proposal, which is composed of the elements that will make up the advertising message’s “copy platform.” This platform delineates the images, copy, and art work that the business owner believes will sell the product.

With these concrete objectives, the following elements of the advertising strategy need to be considered: target audience, product concept, communication media, and advertising message. These elements are at the core of an advertising strategy, and are often referred to as the “creative mix.” Again, what most advertisers stress from the beginning is clear planning and flexibility. And key to these aims is creativity, and the ability to adapt to new market trends. A rigid advertising strategy often leads to a loss of market share. Therefore, the core elements of the advertising strategy need to mix in a way that allows the message to envelope the target consumer, providing ample opportunity for this consumer to become acquainted with the advertising message.

1. TARGET CONSUMER The target consumer is a complex combination of persons. It includes the person who ultimately buys the product, as well as those who decide what product will be bought (but don’t physically buy it), and those who influence product purchases, such as children, spouse, and friends. In order to identify the target consumer, and the forces acting upon any purchasing decision, it is important to define three general criteria in relation to that consumer, as discussed by the Small Business Administration:

1. Demographics-Age, gender, job, income, ethnicity, and hobbies.

2. Behaviors-When considering the consumers’ behavior an advertiser needs to examine the consumers’ awareness of the business and its competition, the type of vendors and services the consumer currently uses, and the types of appeals that are likely to convince the consumer to give the advertiser’s product or service a chance.

3. Needs and Desires-here an advertiser must determine the consumer needs-both in practical terms and in terms of self-image, etc.-and the kind of pitch/message that will convince the consumer that the advertiser’s services or products can fulfill those needs.

2. PRODUCT CONCEPT The product concept grows out of the guidelines established in the “positioning statement.” How the product is positioned within the market will dictate the kind of values the product represents, and thus how the target consumer will receive that product. Therefore, it is important to remember that no product is just itself, but, a “bundle of values” that the consumer needs to be able to identify with. Whether couched in presentations that emphasize sex, humor, romance, science, masculinity, or femininity, the consumer must be able to believe in the product’s representation.

3. COMMUNICATION MEDIA The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumer need to be considered as an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following:

o Print-primarily newspapers (both weekly and daily) and magazines.

o Audio-FM and AM radio.

o Video-Promotional videos, infomercials.

o World Wide Web.

o Direct mail.

o Outdoor advertising-Billboards, advertisements on public transportation (cabs, buses).

After deciding on the medium that is 1) financially in reach, and 2) most likely to reach the target audience, an advertiser needs to schedule the broadcasting of that advertising. The media schedule, as defined by Hills, is “the combination of specific times (for example, by day, week, and month) when advertisements are inserted into media vehicles and delivered to target audiences.”

4. ADVERTISING MESSAGE An advertising message is guided by the “advertising or copy platform,” which is a combination of the marketing objectives, copy, art, and production values. This combination is best realized after the target consumer has been analyzed, the product concept has been established, and the media and vehicles have been chosen. At this point, the advertising message can be directed at a very concrete audience to achieve very specific goals. There are three major areas that an advertiser should consider when endeavoring to develop an effective “advertising platform”:

o What are the product’s unique features?

o How do consumers evaluate the product? What is likely to persuade them to purchase the product?

o How do competitors rank in the eyes of the consumer? Are there any weaknesses in their positions? What are their strengths?

Most business consultants recommend employing an advertising agency to create the art work and write the copy. However, many small businesses don’t have the up-front capital to hire such an agency, and therefore need to create their own advertising pieces. When doing this a business owner needs to follow a few important guidelines.

5. COPY When composing advertising copy it is crucial to remember that the primary aim is to communicate information about the business and its products and services. The “selling proposal” can act as a blueprint here, ensuring that the advertising fits the overall marketing objectives. Many companies utilize a theme or a slogan as the centerpiece of such efforts, emphasizing major attributes of the business’s products or services in the process. While something must be used to animate the theme …care must be taken not to lose the underlying message in the pursuit of memorable advertising.”

When writing the copy, direct language (saying exactly what you mean in a positive, rather than negative manner) has been shown to be the most effective. The theory here is that the less the audience has to interpret, or unravel the message, the easier the message will be to read, understand, and act upon. As Jerry Fisher observed in Entrepreneur, “Two-syllable phrases like ‘free book,’ ‘fast help,’ and ‘lose weight’ are the kind of advertising messages that don’t need to be read to be effective. By that I mean they are so easy for the brain to interpret as a whole thought that they’re ‘read’ in an eye blink rather than as linear verbiage. So for an advertiser trying to get attention in a world awash in advertising images, it makes sense to try this message-in-an-eye-blink route to the public consciousness-be it for a sales slogan or even a product name.”

The copy content needs to be clearly written, following conventional grammatical guidelines. Of course, effective headings allow the reader to get a sense of the advertisement’s central theme without having to read much of the copy. An advertisement that has “50% off” in bold black letters is not just easy to read, but it is also easy to understand.